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Our Background

GRAPHIC DESIGNER.

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SON. BROTHER. UNCLE. FRIEND. FIANCÉ.

PASSIONATE. CREATIVE. DETAIL ORIENTED.

I am a graphic designer specializing in branding, logo design, layout design, print, digital and vehicle wraps. My passion for design started with a fascination for how visuals can tell a story, connect with people, and leave a lasting impression. Over the years, I’ve turned that passion into a growth focused career built on creativity, precision, and a commitment to helping businesses and people with visual solutions that stand out.

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From the first concept sketch to the final design, I work closely with clients to ensure every project reflects their vision and values. My approach is rooted in creativity, clarity, and collaboration. Great design is not just about looking visually pleasing, it’s about working hard to convey information specific to a brands identity.

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Whether you’re launching something new, refreshing your brand image, or looking for a bold statement on the road, I’m here to make your visuals and brand unforgettable.

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EDUCATION.

2017 - 2019

Conestoga College

Graduate Certificate, Social Media Marketing

Kitchener, Ontario

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I learned how to plan, launch and execute social media strategies. I learned hands on how to maintain a multi-platform social media presence, develop cohesive content creation across social platforms, community management, social engagement, reputation management, and crisis prevention. Additionally, I learned how to utilize target audiences effectively for social media campaigns.

2014 - 2017

Mohawk College

Graduate Certificate, 3 Year Diploma Advanced Graphic Design Diploma

Hamilton, Ontario

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Mohawk College prepared me to be future ready. I learned digital design techniques for print, web, packaging and hands on experience with photography. I had the priveledge of learning in one of Canada’s most advanced digital print learning centres, the Hugh Cameron Digital Print Learning Centre, featuring industry-standard equipment for hands-on learning. This became resourceful when I had the opportunities at M&T Printing Group and SpeedPro. I learned to design for everyone by embracing accessibility principles, ensuring my work is inclusive for diverse audiences across digital and print platforms (this was resourceful for my opportunity with Conestoga College). Throughout my time at Mohawk College I was fortunate to have a program that allowed me to get my feet wet broadly and in the second year specialize in what best suited my career aspirations which imersed me in graphic design speciffically focusing on digital print and packaging. (Specializing in this medium was resourceful for my time at Adidas Canada Limited). I learned industry software like Adobe Creative Cloud, Corel Draw, implementation of color theory, color management, intergrated traditional and digital illustration techniques. I learned how to collaborate on real-world projects, gained practical hands-on experience through an intership agency model, learned critical thinking and problem-solving approaches for creative projects. This 3 year program not only prepared me for an exciting future it laid the foundation for professional skills to continual grow that ultimately provided me professional success!

PROFESSIONAL
EXPERIENCE.

2024 - Present

Conestoga College

Graphic Designer | Creative Client Services - Brand Marketing

Hybrid - Kitchener, Ontario

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Branding & Strategy

  • Leads the development and portrayal of Conestoga’s image to achieve marketing and communication goals

  • Collaborates with the Director of Marketing on annual campaign design and planning

  • Establishes and maintains a unified brand identity, documents design standards, updates the brand guide and ensures brand compliance across all materials

  • Identifies creative solutions to enhance outreach materials and campaigns

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Design & Content Creation

  • Designs and develops original graphical imagery to maximize audience engagement and support College initiatives, including online course promotion

  • Creates proof-of-concepts from creative briefs and transforms complex information into
    clear infographics

  • Produces a wide range of print and digital materials (ads, publications, reports, banners, email templates, interactive PDFs, social media images, flyers, postcards, presentation templates, etc.)

  • Supports animation and video post-production with titles and graphic elements

  • Plans and supports photography needs, including directing photo shoots to achieve desired results

  • Collaboration and Stakeholder Engagement

  • Consults with employees (management, faculty, and staff) to determine marketing and
    design needs

  • Presents concepts to stakeholders, explains design rationale, incorporates feedback, and delivers
    final designs

  • Works with marketing, web services, and other departments to create web designs following College standards and responsive design principles

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Project Management & Operations

  • Manages and prioritizes multiple time-sensitive projects, advising clients on schedules, design
    and budgets

  • Oversees marketing project submissions, delegating tasks within the design team

  • Maintains the digital asset library with proper version control and naming conventions

  • Coordinates with outside vendors for printing quotes, quality and cost-effectiveness

  • Oversees subcontracted design projects to ensure adherence to College standards

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Compliance & Continuous Improvement

  • Specifies technical constraints, including accessibility (AODA) compliance, and develops accessible materials

  • Improves marketing materials by researching design trends, benchmarking against other institutions and evaluating feedback

2020 - 2024

SpeedPro Guelph

Graphic Designer & Production Specialist | Graphics & Production Department

Guelph, Ontario (Dec 14, 2020 to March 8, 2024)

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Client Consultation & Project Planning

  • Consult with clients as needed to establish overall needs, including graphic elements, brand identity, and design objectives to achieve customer satisfaction

  • Plan and conceptualize proof concepts using the client brief

  • Illustrate mock-up concepts for initial designs to pitch to potential clients.

  • Communicate with SpeedPro manager about all projects on job status and design rationale

  • Advise clients and SpeedPro staff on technical matters regarding graphic design

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Design Development & Brand Management

  • Provide and develop design solutions for all customer projects

  • Create a unified brand identity across all visual materials, document design standards, maintain a brand guide and advocate for brand compliance

  • Develop new design directions and continuously improve marketing materials by researching current marketing and graphic design trends

  • Identify opportunities to apply creative solutions to create added value across all channels

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Project Execution & Production Management

  • Manage multiple projects from concept through completion

  • Oversee and maintain a schedule of completion for all production, design and printing

  • Ensure preflighting and typesetting is completed accurately, routinely, and efficiently

  • Contact outside vendors to obtain printing quotes and ensure quality and cost effectiveness

  • Responsible for sign-off of pre-press approvals required by outside vendors

  • Quality checks content and graphics for accuracy 

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Printing, Installation & Technical Skills

  • Operate the large format printer for all projects, ensuring routine maintenance is performed to keep the printer in top performance capabilities

  • Install various substrates and products on-site and off-site for clients

  • Continually learn new install and design techniques and implement new industry practices

2017 - 2020

M&T Printing Group

Graphic Designer | Graphics Department

Waterloo, Ontario (Dec 27, 2017 to Dec 11, 2020)

 

Design & Creative Development

  • Develop concepts and design solutions for all customer design requests

  • Design commercial-quality print materials, including brochures, flyers, signs, posters, business cards, postcards, calendars, books, menus, and inserts

  • Work with M&T staff to provide clients with proofs and design rationale

  • Communicate with clients about layout and design

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Production & Technical Execution

  • Operate wide format printer and on-site presses when needed

  • Ensure that commodity typesetting is completed accurately and efficiently

  • Preflight files routinely to ensure quality and print readiness

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Project & Workflow Management

  • Manage multiple projects from concept through completion with varying deadlines

  • Advise clients and M&T staff on technical matters regarding graphic design

  • Communicate with other M&T locations about Art Department workload and provide project
    schedule updates

2017 - 2020

M&T Printing Group

Jr. Graphic Artist | Art Department

Paris, Ontario (May 29, 2017 to Nov 30, 2017)

 

Design & Artwork Creation

  • Prepare artwork for customer sublimated uniform production

  • Create new sublimated designs as required

  • Redraw customer-supplied logos as needed

  • Perform additional duties as assigned by the Art Department Supervisor

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File & Template Management

  • Create and save number run files from other team members, ensuring accuracy and error checks

  • Grade sublimated uniform templates as required​​

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